Expertise
With over 20 years across multiple sectors, I deliver real results and peace of mind for growing businesses.
Services
I simplify complex business challenges through design.
Looking for a designer who simply gets things done?
Work with Simon Bailey Design and enjoy the peace of mind that comes from over 20 years of honest craft and proven results. Get in touch today.
Notebook
What design can learn from the Samurai
4 minute read
Jim Jarmusch’s Ghost Dog draws on the Hagakure, an 18th century samurai text about discipline and craft. Strip away the mythology and the Way of the Samurai has useful things to say about design, brand, and doing the work right. Here are five principles worth borrowing.
The “yada yada” standard
3 minute read
Australia holds business to a high standard, but politics plays by softer rules. A look at the “yada yada” standard, and what it says about integrity.
AI capability is cheap. Good judgment isn’t.
3 minute read
An Anthropic cofounder recently said that knowing the right questions to ask AI matters more than knowing how to code. AI can distil the judgment of millions. What it can’t do is the human bit, the gut feel, the read of the room, the instinct that something isn’t quite right.
When times get tough, sharpen the message
3 minute read
When belts tighten, design and marketing are often the first things to be cut. That’s usually a mistake. The businesses that keep talking, and talk better, tend to come out ahead. Here’s why, and what to do about it.




SB Design
Sydney Utility
SB Design