Expertise
With over 20 years across multiple sectors, I deliver real results and peace of mind for growing businesses.
Services
I simplify complex business challenges through design.
Looking for a designer who simply gets things done?
Work with Simon Bailey Design and enjoy the peace of mind that comes from over 20 years of honest craft and proven results. Get in touch today.
Notebook
AI capability is cheap. Good judgment isn’t.
3 minute read
An Anthropic cofounder recently said that knowing the right questions to ask AI matters more than knowing how to code. AI can distil the judgment of millions. What it can’t do is the human bit, the gut feel, the read of the room, the instinct that something isn’t quite right.
When times get tough, sharpen the message
3 minute read
When belts tighten, design and marketing are often the first things to be cut. That’s usually a mistake. The businesses that keep talking, and talk better, tend to come out ahead. Here’s why, and what to do about it.
Does your organisation have a communication style guide?
3 minute read
Most organisations think carefully about how they look. Fewer think about how they sound in writing. A communication style guide fixes that, and it matters more than ever when AI is part of your workflow.
AI is only as good as the brand you feed it
2 minute read
AI content tools are only as good as the brand you feed them. If your visual identity is patchy or undocumented, you’re not getting the most from AI. Here’s what to fix first.




SB Design
Sydney Utility
SB Design