There are two reasons why I chose to design my website this way. Simplicity and speed.
I knew when the time came to rebuild my own website that I would omit all of the ‘bells and whistles’ that many clients demand. Inspired by the minimalist and brutalist movements, and Ornament is Crime, I chose to strip away anything that didn’t contribute to form and function.
The benefits are: a faster website; a simpler user experience; and improved search engine ranking.